hormones & diabetes

brand identity and signage system

the work encompassed naming the clinic, and the designing of its identity and wayfinding systems.

identity for a clinic specializing in hormones and diabetes draws on the concept of umbrella care. the ‘D’ becomes an umbrella, and a part of the ‘H’ with a dot shows medical intervention in a system. the clinic’s name helps communicate its expertise to both urban and rural persons. the work evokes trust while fostering efficiency.

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