it was exciting to build a real estate brand ground-up - from identity design, and corporate communication, to the branding and communication of their individual projects.
the communication for kasturi’s first major project, ‘apostrophe’, took a contemporary graphic approach. the advertising, besides being memorable, cut through the clutter. each kasturi project has a unique identity within the organization’s communication ethos.
the ‘kasturi’ symbol (above) has two circles joining to create a ‘k’. this connotes, ‘kasturi, where paths meet’.