breast cancer awareness campaign
orchids are leaders in breast care. they wanted to address the issue of an increase in breast cancer incidence among young urban women.
typically, a woman thinks of her husband's career, her own work and career, kids' education, in-laws health, and her parents' well-being. she gives last priority to her health. the campaign focuses on sons, daughters, friends, and mothers. it asks them to get a woman dear to them for a breast scan.