pngs had 2 stores when manoj began work. in their 6 years association, pn gadgil & sons grew to over 20 stores in 3 states.
creative use of jewellery for wishing ‘happy diwali’ reminds a person where to shop for gold during the festive season. every month saw fresh creatives on 110 hoardings and on almost equal number of press ads. customers kept coming - almost all pieces featured in the ads were sold.
art directing a jewellery shoot has to focus on making the jewellery visually appealing to a person. the images need to suit large hoardings, press ads, in-store graphics, and e-communication.