gadgils’ are in the jewellery business since 1832 ad. the group demerged amicably in 2012. it led to brand design of the newly formed business group.
the graphic campaign was backed by extensive media exposure. this, along with the consistent use of product advertising format, helped establish ‘the pngs brand’ in a year since its inception.
overall, the communication mix involved brand identity-led campaign, product advertising, and social communication. artful packaging and shopping bags helped a person carry the pngs brand experience.